What is Multichannel listing and why is it important?

Online store owners can list their products on multiple channels to reach new audiences and increase sales. If you are selling on a single channel for your ecommerce business, you are only reaching a small percentage of your potential market. Multi-channel listing will help your company tap into larger audiences and win customers who normally would not find out about your products.

What is multichannel listing?

Multi-channel listing is simply the process of listing products and services on various digital properties. Traditional means of multichannel listing included promoting products and services in catalogs and in brick-and-mortar stores. Ecommerce companies can now list their products on a wide variety of digital platforms and channels.

How do you set up multi-channel listings?

Multi-channel product listing is set up through our proprietary software. Our software will connect you directly to many sites typically integrated with other marketplaces or digital channels, which makes it easy for a business owner to list his or her products on various channels at once.

These other conduits will typically charge a small commission from the final sale for hosting the transaction. BuyBox will do the work for you. We will create and manage all your listings on any marketplace you desire.

How does multichannel benefit eCommerce businesses?

Listing your products on multiple channels can be a major boost to your sales – companies who list on multiple channels typically earn more than those who limit selling to just one platform. 

Multichannel listing can help your business in two main ways:

  • Ecommerce companies that list in multiple channels engage with more customers on a regular basis
  • Consumers who interact with a company through more than one channel buy more than single-channel shoppers

Data shows that a lack of channel integration causes retailers to lose 5 to 10 percent of revenue. Multichannel listing also presents a unified and seamless payment experience for customers while keeping your inventory and order data organized through one central platform.